Based out of India and California, we work with founders & marketers to build memorable brand stories & social media presence.

Radhika and Nandini Sethi, co-founders of Kimchi Creative
STORYTELLING IS EVERYTHING ~ TRENDY NOT TACKY ~ HUMANS NOT AI ~
STORYTELLING IS EVERYTHING ~ TRENDY NOT TACKY ~ HUMANS NOT AI ~

Expertise

How we can work together.

01

Creative Strategy For Paid Ads

Scroll-stopping content, backed by deep consumer insights.

Our paid ads creative strategy is an intensive and layered service. A step-by-step approach that begins with developing consumer personas and mapping them to your brand’s offerings. From there, we craft hooks and messaging frameworks to convert and scale.

We help build a creative ecosystem that makes your heart skip a beat when you look at the ROAS (in a good way).

02

Organic Social Media

Content that feels native, current and share-worthy.

We offer social media management services, including content strategy, content creation, grid management, reels, carousels. We put a method to the madness, and do it in a way that engages your audience, no matter what it takes — aesthetic grids, quirky trends, or wielding the simple power of a witty copy you can’t help but read twice.

Social content that feels native and consumer-first.

03

Brand Storytelling

Creating inspired brand stories that make people feel something.

Our approach to brand storytelling is rooting your brand in cultural contexts and connecting with the consumer. Reading a brand story should feel like a hot bowl of soup on a cold night — warm, wholesome, and leave you wanting more.

This is not just creating an “About Us” page, it’s about defining your place in the world and giving people a reason to care.

04

iPhone Content Creation

We’re not a high-end studio with flashy cameras. We’re behind the humble iPhone, churning out short-form content.

We’re the team you call when you need UGC-style content that feels relatable, native to platforms, all while being aesthetic and trend-aware.

Works great for Instagram, Shorts, TikTok and hold your breath — Meta Ads!

05

Writing

We write books, short stories, and poetry.

Along the way, we also mastered the art of brand stories, video scripts, social copy, blogs and email copy.

AI is great, but we still think humans do it better!

Our Story

The Sister Duo
Making Brands Social.

Kimchi Creative didn’t happen overnight; it’s been in the making for years.

One of us is a born storyteller, and the other is a brand whisperer. You let the two come together, simmer for a bit, and you’re cooking up a hit recipe. Kimchi is a recipe that symbolizes: craft over convenience, process over pace, and legacy over likes.

As sisters, we bring a rare synergy to our work; we hone our individual skills and come together to build brands that are thoughtfully positioned through strategy, storytelling, and strong visuals. It is a shared commitment to create something memorable.

Still curious about us? Keep reading then!

Radhika Sethi, co-founder of Kimchi Creative

Radhika Sethi

Co-founder & Strategy
Nandini Sethi, co-founder of Kimchi Creative

Nandini Sethi

Co-founder & Creative
STRATEGY • CONTENT • DESIGN • VIDEO • BRANDING • GROWTH •
STRATEGY • CONTENT • DESIGN • VIDEO • BRANDING • GROWTH •

Our Works

ClayCo Skincare Social Media
ClayCo
Good Monk Nutrition Creative Strategy
Good Monk
HealthFab Women’s Hygiene Social Media Strategy
HealthFab
Pints of Joy Food & Bev Content Creation
Pints of Joy
Salt Oralcare Social Media Strategy
Salt

Kind Words

Kimchi Creative has been a key creative partner for us. Their strategic approach and content creation have been a real asset to our digital presence, especially Meta Ads. What we value most is how closely Radhika & Nandini work with our team; they’re deeply involved in every step, quick to adapt, and take a very hands-on approach to building the brand with us.

Jitin Makhijani Chief Marketing & Growth Officer; Founding Member, Good Monk

Kimchi Creative transformed the way we show up online. Their social media expertise and knack for creativity made them a trusted partner. The personalised approach and ability to stay on top of every detail is invaluable to entrepreneurs and small teams. Over time, they became a true extension of our team, understood our brand deeply, and helped drive our growth like it was their own.

Sourav Chakrabarty Co-Founder, Healthfab

Working with Kimchi was a genuinely smooth and collaborative experience. They didn’t just execute what was briefed — they really took the time to understand my requirements and thoughtfully added their own insights to elevate the final output. The social media content was delivered promptly, with great efficiency and attention to detail. Overall, a very reliable and proactive team to work with.

Anita Golani Founder, Anita’s Aromatics & iORA

Brands We’ve Worked With